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Marketing Management - A Strategic Decision-Making Approach. International Edition
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Marketing Management - A Strategic Decision-Making Approach. International Edition - Taschenbuch

2012, ISBN: 9780071326377

[ED: Taschenbuch / Paperback], [PU: McGraw-Hill Higher Education], AUSFÜHRLICHERE BESCHREIBUNG: The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. INHALT: Section 1: The Role of Marketing in Developing Successful Business Strategies Chapter 1: The Marketing Management Process Chapter 2: The Marketing Implications of Corporate and Business Strategies Section 2: Market Opportunity Analysis Chapter 3: Understanding Market Opportunities Chapter 4: Understanding Consumer Buying Behavior Chapter 5: Understanding Organizational Markets and Buying Behavior Chapter 6: Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 7: Targeting Attractive Market Segments Chapter 8: Differentiation and Brand Positioning Section 3: Developing Strategic Marketing Programs Chapter 9: Business Strategies: A Foundation for Marketing Program Decisions Chapter 10: Product Decisions Chapter 11: Pricing Decisions Chapter 12: Distribution Channel Decisions Chapter 13: Integrated Promotion Decisions Section 4: Strategic Marketing Programs for Selected Situations Chapter 14: Marketing Strategies for a Digitally Networked World Chapter 15: Strategies for New and Growing Markets Chapter 16: Strategies for Mature and Declining Markets Section 5: Implementing and Controlling Marketing Programs Chapter 17: Organizing and Planning for Effective Implementation Chapter 18: Measuring and Delivering Marketing Performance Index, [SC: 0.00], Neuware, gewerbliches Angebot, H: 255mm, B: 201mm, T: 19mm, [GW: 992g]

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Marketing Management - John Mullins
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Marketing Management - Taschenbuch

ISBN: 9780071326377

ID: 9780071326377

A Strategic Decision-Making Approach The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors` wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Marketing Management: The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors` wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. BUSINESS & ECONOMICS / Marketing / General, Mcgraw-Hill Education Ltd

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Marketing Management - John Mullins
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John Mullins:
Marketing Management - Taschenbuch

ISBN: 9780071326377

[ED: Taschenbuch], [PU: McGraw-Hill Education Ltd], Neuware - h2Section 1: The Role of Marketing in Developing Successful Business Strategies/h2h3Chapter 1: The Marketing Management Process/h3h3Chapter 2: The Marketing Implications of Corporate and Business Strategies/h3h2Section 2: Market Opportunity Analysis/h2h3Chapter 3: Understanding Market Opportunities/h3h3Chapter 4: Understanding Consumer Buying Behavior/h3h3Chapter 5: Understanding Organizational Markets and Buying Behavior/h3h3Chapter 6: Measuring Market Opportunities: Forecasting and Market Knowledge/h3h3Chapter 7: Targeting Attractive Market Segments/h3h3Chapter 8: Differentiation and Brand Positioning/h3h2Section 3: Developing Strategic Marketing Programs/h2h3Chapter 9: Business Strategies: A Foundation for Marketing Program Decisions/h3h3Chapter 10: Product Decisions/h3h3Chapter 11: Pricing Decisions/h3h3Chapter 12: Distribution Channel Decisions/h3h3Chapter 13: Integrated Promotion Decisions/h3h2Section 4: Strategic Marketing Programs for Selected Situations/h2h3Chapter 14: Marketing Strategies for a Digitally Networked World/h3h3Chapter 15: Strategies for New and Growing Markets/h3h3Chapter 16: Strategies for Mature and Declining Markets/h3h2Section 5: Implementing and Controlling Marketing Programs/h2h3Chapter 17: Organizing and Planning for Effective Implementation/h3h3Chapter 18: Measuring and Delivering Marketing Performance/h3h4Index/h4, Neuware, gewerbliches Angebot, 254x200x25 mm, [GW: 974g]

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Marketing management: a strategic decision-making approach - Mullins, John W. Walker, Orville C.
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Mullins, John W. Walker, Orville C.:
Marketing management: a strategic decision-making approach - neues Buch

ISBN: 9780071326377

ID: f6860c2c1f2f092852acc3634c3a9cb8

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions -- both good and not-so-good -- from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter., [PU: McGraw Hill]

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Marketing Management: A Strategic Decision-Making Approach - Mullins
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Marketing Management: A Strategic Decision-Making Approach - neues Buch

ISBN: 9780071326377

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Marketing Management: A Strategic Decision-Making Approach editado por Mc graw hill education (uk), [PU: McGraw Hill]

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Details zum Buch
Marketing Management: A Strategic Decision-making Approach
Autor:

John W. Mullins; Orville C. Walker

Titel:

Marketing Management: A Strategic Decision-making Approach

ISBN-Nummer:

0071326375

Detailangaben zum Buch - Marketing Management: A Strategic Decision-making Approach


EAN (ISBN-13): 9780071326377
ISBN (ISBN-10): 0071326375
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2012
Herausgeber: Mcgraw-Hill Publ.Comp.

Buch in der Datenbank seit 19.02.2014 07:21:56
Buch zuletzt gefunden am 27.11.2016 10:47:52
ISBN/EAN: 0071326375

ISBN - alternative Schreibweisen:
0-07-132637-5, 978-0-07-132637-7

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